ANTARCTIC TRADE CARDS - Originally Series 1

Commander Evans, R.N., prepared for South Pole.

003. SCOTT'S TERRA NOVA EXPEDITION. Issued in a series of 12 by Cadbury Bros, Ltd. (Date: Undated but believed to be 1913). Overall Size: Ca. 4.8" x 1.5" Both ends of the card were designed to be trimmed off (see number 003.7 below to see untrimmed version). Trimmed Size: Variable but ca. 2.5" x 1.5". Top end text, recto: ANTARCTIC SERIES | CAPTAIN SCOTT | EXPEDITION | 1910 - 1913 | MAY BE CUT HERE. Lower end text, recto: MAY BE CUT HERE | No. 1 [2, 3, etc.] | SERIES OF TWELVE | CADBURY BROS. LTD. | BOURNVILLE ENG. | Cocoa & Chocolate Manufacturers. Top end text, verso: BOURNVILLE | COCOA | BY TEST | THE BEST. Lower end text, verso: CADBURY'S | CHOCOLATES | UNEQUALLED | FOR QUALITY | The Mark for Purity. | [device]. NOTE: Information and image for numbers 1, 4, 6, 7, 10-12 kindly provided by Evan Jones, Wiltshire, England.
Recto: A black and white photograph within a black border showing Com. Evans in rather odd looking polar clothing. The caption reads: Commander Evans, R.N., prepared for South Pole.
Verso: CADBURY'S | ANTARCTIC SERIES | In Antarctic Garb. Com. E. R. G. Evans, R.N., prepared for the Antarctic regions. He sent on Feb. 10th, 1913, the lengthy and remarkable despatch informing the world of Capt. Scott's and his four comrades' disaster. The calamity has its sad consolation in that it has proved once more the inherent heroism of British men of action. Like other great deeds of the past, it will brace the moral nerve of the nation. | CADBURY BROS, LTD. | BOURNVILLE. ENG. | Cocoa & Chocolate Manufacturers